One Upmanship!

Aspects of cover evoke fierce competition; Some marketing slogans may bear repetition! Life assurance in time, the first chronological; Then the male member, in the sense biological! Insurance think-tank new catch-phrase had sought; "Cradle to grave" old hat, so they thought! Mild, nervous titter swept through the room; When someone suggested "from womb to the tomb!" Then a bit bolder, much laughter aroused, "From sperm to worm," was then espoused! Piece de resistance...completely absurd: "Erection to resurrection," was what they heard! Cover business, in context prophylactic, Takes firm positions, at times quite emphatic! New entrant to market,did passions inflame, "Strong men come in a Jiffy," so did it claim! Dispensing machines in some public places, In juxtaposition, raised smiles on dour faces! "Buy one and be safe," the first one had read: The other: "Buy two and be one jump ahead!"